About us
We as the team of Schau aufs Land are united by the passion for nature-oriented camping travel - but also by the desire to make our future more suitable for our grandchildren and to create more appreciation for sustainable agriculture.
For this reason we – Leonard, Karin & Christian as founding team – started our heart project Schau aufs Land in 2019. Since then we – together with our whole team now - to expand the platform and create more awareness and appreciation for sustainable travel & organic farming.
Our vision
We want to bring more sustainability into camping travel and at the same time create more awareness of how valuable and important organic farming is for all of us.
This vision connects us and makes us so strong as a team. At a joint startup workshop in November 2019, Leonard, Karin & Christian got to know each other as a founding team and it was immediately clear to them: "We are a good fit" - we complement each other and have a common vision.
Since then we have been working with our team with motivation and all our heart on expanding Schau aufs Land.
Leonard Röser
Co-Founder
Initiator & Head of SustainabilityOur scientist, that would like to bring more sustainability to our world.
Leonard is the person responsible for the creation of Schau aufs Land. Sustainability is his guiding philosophy of life & influences not only his private, but also all economic decisions as an entrepreneur.
As a scientist in the team, Leonard's biggest vision is to bring more sustainability into the world. Through his studies in sustainability-oriented management, Leonard moved from Germany to his new adopted country Austria in 2014 & since then he has always had interesting facts on the topic of sustainability, organic farming & climate at the ready.
His speciality and at the same time his great passion is sustainable tourism, focussing on mobile home travel. With his warmheartedness and lifeblood for a better world Leonard easily finds new contacts and is the perfect front man for Schau aufs Land.
Karin Gruber-Steffner
Co-Founder
Partner Management & Graphic GardenerOur communicative nature-lover that adores herb gardens.
Karin is our communication-enthusiastic nature lover & besides work, she likes to live out her passion for sustainability in her garden or by collecting all kinds of wild herbs on the mountain.
As a graphic designer, Karin takes care of that, Schau aufs Land a face to the outside world. She loves developing & implementing all ideas together with a positive impact.
Above all, Karin values appreciative communication within the team and with the outside world. When it comes to decisions, the whole team now likes to listen to Karin's gut feeling.
Christian Gruber-Steffner
Co-Founder
Pixel enthusiast & all-round talentOur idea engine who's creativity is only limited by the length of a day.
Christian is our idea machine, whose creativity & drive to work is only slowed down by the length of the day.
As a small all-rounder, Christian is responsible for accounting & his secret passion for customer support (just in case you ever get an answer to an email on Sunday morning), especially for our pixels - whether for beautiful presentation on photo & video, on the web or on social media.
He is a great team player and shines with his versatility and tireless commitment when he goes about his work with enthusiasm. He never runs out of creative ideas for the further development of Schau aufs Land and always has only the best in mind for everyone.
Jakob Altendorfer
App developers
Code Engineer & Programming HeroOur hero who watches over our app.
Jakob joined our team in summer 2022 and together we are now developing our app for you internally.
As an enthusiastic app developer who is also interested in sustainability, we now have valuable support on board to implement our app ideas together as a team. Jakob surprises us again and again with new cool features & approaches for the optimisation of the app.
Sabrina Slamanig
Graphics & Social Media Manager
Creative mind & media magicianOur master of social media and visual storytelling.
Sabrina is responsible for the brilliant appearance on our social media platforms. She designs our graphics, takes photos for us, conjures up impressive reels and ensures that our corporate identity is always perfectly realised.
In addition to her creative tasks, she coordinates influencer collaborations and promotes our brand with people with authentic collaborations. With her flair for aesthetics, Sabrina ensures that we are not only visible, but also unforgettable - both online and offline.
Maria Kamir
Partner & co-operation management
Acquisition talent & structuring queenThe bridge builder between us and our partners.
Maria is our point of contact for partner support and cooperation management. She maintains contact with our current and potential partner farms, convinces farmers of our platform and actively supports them in presenting their offers. and actively supports them in presenting their offers.
She clarifies questions with a sure instinct, looks after the agricultural businesses and accepts suggestions and ideas to get the best out of them together. Whether it's the further development of existing collaborations or the acquisition of new partner businesses - Maria brings commitment and passion to the table. Maria brings commitment and passion and is always there for you!
We love our work,
because it gives us purpose.
The many stories of wonderful encounters at farms, creating more awareness for Regional and sustainably produced food and the joy of travellers about this opportunity to travel are the best rewards for our work.
As a young start-up, we are investing incredible amounts of commitment and especially time in Schau aufs Land – with the vision of doing our part in creating more sustainability in this world – paired with lovely stays in the countryside.
Our philosophy
We too want to take on responsibility!
To many, travelling means freedom, adventure and flexibility. To us, it means freedom, adventure, flexibility and responsibility.
Because travelling always has an impact on nature and us humans. We want to take responsibility for this impact and create added value – for us and the region we travel to.
Our actions are guided by the following five pillars:
Environment
Create awareness for the negative impacts our actions can have on nature and keep these to a minimum.
Respect
Travellers are guests and responsible for respecting the rules and customs of the place of destination.
Fairness
Added value for all people involved – Give and Take should be balanced.
Openness
Be open for encounters with people and nature.
Authenticity
Get to know the country and people with their real character and no need to put on a facade yourself either.