EN 
DE 
IT About us
We as the team of Schau aufs Land are united by the passion for nature-oriented camping travel - but also by the desire to make our future more suitable for our grandchildren and to create more appreciation for sustainable agriculture.
For this reason we – Leonard, Karin & Christian as founding team – started our heart project Schau aufs Land in 2019. Since then we – together with our whole team now - to expand the platform and create more awareness and appreciation for sustainable travel & organic farming.
Our vision
We want to bring more sustainability into camping travel and at the same time create more awareness of how valuable and important organic farming is for all of us.
This vision connects us and makes us so strong as a team. At a joint startup workshop in November 2019, Leonard, Karin & Christian got to know each other as a founding team and it was immediately clear to them: "We are a good fit" - we complement each other and have a common vision.
Since then we have been working with our team with motivation and all our heart on expanding Schau aufs Land.
Leonard Röser
Co-Founder
Initiator & NachhaltigkeitsenthusiastOur scientist, that would like to bring more sustainability to our world.
Leonard is the person responsible for the creation of Schau aufs Land. Sustainability is his guiding philosophy of life & influences not only his private, but also all economic decisions as an entrepreneur.
As a scientist in the team, Leonard's biggest vision is to bring more sustainability into the world. Through his studies in sustainability-oriented management, Leonard moved from Germany to his new adopted country Austria in 2014 & since then he has always had interesting facts on the topic of sustainability, organic farming & climate at the ready.
His speciality and at the same time his great passion is sustainable tourism, focussing on mobile home travel. With his warmheartedness and lifeblood for a better world Leonard easily finds new contacts and is the perfect front man for Schau aufs Land.
Karin Gruber-Steffner
Co-Founder
Partner-Management & GrafikdesignOur communicative nature-lover that adores herb gardens.
Karin is our communication-enthusiastic nature lover & besides work, she likes to live out her passion for sustainability in her garden or by collecting all kinds of wild herbs on the mountain.
As a graphic designer, Karin takes care of that, Schau aufs Land a face to the outside world. She loves developing & implementing all ideas together with a positive impact.
Above all, Karin values appreciative communication within the team and with the outside world. When it comes to decisions, the whole team now likes to listen to Karin's gut feeling.
Christian Gruber-Steffner
Co-Founder
Pixel enthusiast & all-round talentOur idea engine who's creativity is only limited by the length of a day.
Christian is our idea machine, whose creativity & drive to work is only slowed down by the length of the day.
As a small all-rounder, Christian is responsible for accounting & his secret passion for customer support (just in case you ever get an answer to an email on Sunday morning), especially for our pixels - whether for beautiful presentation on photo & video, on the web or on social media.
He is a great team player and shines with his versatility and tireless commitment when he goes about his work with enthusiasm. He never runs out of creative ideas for the further development of Schau aufs Land and always has only the best in mind for everyone.
Jakob Altendorfer
App developers
Code Engineer & Programming HeroOur hero who watches over our app.
Jakob joined our team in summer 2022 and together we are now developing our app for you internally.
As an enthusiastic app developer who is also interested in sustainability, we now have valuable support on board to implement our app ideas together as a team. Jakob surprises us again and again with new cool features & approaches for the optimisation of the app.
Lisa Hofstättner
Hof- & Netzwerk-Management
Netzwerk-Profi mit Herz für LandwirtschaftSie begeistert neue Höfe.
Lisa unterstützt uns beim Ausbau unseres Netzwerks an Bauernhöfen und ist eine zentrale Ansprechperson für unsere Partnerbetriebe. Mit ihrer langjährigen Erfahrung im Vertrieb und in der Entwicklung von Kooperationen weiß sie genau, wie man neue Partnerschaften aufbaut und nachhaltig entwickelt.
Durch ihre professionelle und gleichzeitig sehr persönliche Art gelingt es ihr, landwirtschaftliche Betriebe für unser Konzept zu begeistern und sie auf ihrem Weg bei Schau aufs Land zu begleiten. Mit ihrem strukturierten Blick und viel Erfahrung im Aufbau von Netzwerken sorgt Lisa dafür, dass unser Hofnetzwerk stetig weiter wächst.
Michael Maikisch
Hof-Partner & Digital-Allrounder
Kommunikatives & kreatives OrganisationstalentDer Allrounder zwischen Partnerhöfen und digitaler Welt.
Michael unterstützt uns beim Ausbau unseres Netzwerks an Bauernhöfen und ist eine wichtige Ansprechperson für unsere landwirtschaftlichen Partnerbetriebe. Mit seiner offenen und unkomplizierten Art fällt es ihm leicht, mit Menschen ins Gespräch zu kommen und neue Höfe für Schau aufs Land zu begeistern.
Als echtes Allround-Talent bringt Michael sich außerdem in viele weitere Bereiche ein: Er unterstützt uns bei Social Media, bei Web-Themen und überall dort, wo gerade praktische Lösungen oder neue Ideen gefragt sind. Mit seinem vielseitigen Blick hilft er dabei, unser Netzwerk und unsere Plattform Schritt für Schritt weiterzuentwickeln.
Domen Zalokar
Začuti podeželje
Netzwerk- & Partnerbetreuung SlowenienOur right hand for Slovenia.
Domen betreut unser slowenisches Netzwerk rund um das Paket Začuti podeželje und ist die zentrale Ansprechperson für unsere Partnerbetriebe vor Ort. Mit seinem Gespür für Menschen und seiner regionalen Vernetzung unterstützt er uns dabei, unser Netzwerk in Slowenien weiter auszubauen und bestehende Partnerschaften zu pflegen.
Er steht unseren slowenischen Betrieben bei Fragen rund um Schau aufs Land zur Seite, begleitet neue Höfe beim Einstieg und sorgt dafür, dass unser Konzept auch im südlichen Nachbarland authentisch und erfolgreich umgesetzt wird.
Durch seine Nähe zur Region und den direkten Austausch mit den Betrieben hilft Domen dabei, unser Netzwerk in Slowenien nachhaltig weiterzuentwickeln.
Franziska Brunner
Začuti podeželje
Netzwerkbetreuung & Messe-TalentUnterstützt unser Netzwerk in Slowenien weiterhin.
Franziska hat uns maßgeblich beim Aufbau unseres slowenischen Netzwerks Začuti podeželje unterstützt und ist vielen unserer Partnerbetriebe seit Beginn vertraut.
Heute begleitet sie uns weiterhin als Freelancerin und unterstützt vor allem bei der Betreuung des slowenischen Netzwerks sowie bei Camping- und Reisemessen, wo sie unser Konzept persönlich vorstellt und für Fragen zur Verfügung steht.
Franco & Nathalie
Greenstop24
Network management for Bella ItaliaOur team for Italy.
Franco and Nathalie have been the driving forces behind Greenstop24 in Italy for over 15 years. With their expertise and passion, they have been enriching our team since 2024 as direct contacts for everything that happens in Bella Italia.
Thanks to their knowledge of the language and culture, they ensure that our translations into Italian are not only accurate, but also authentic and appealing. At the same time, they provide our Italian partner companies with advice and support and make a significant contribution to the continuous expansion of our local network.
We appreciate their dedication and great collaboration - grazie mille, Franco and Nathalie!
We love our work,
because it gives us purpose.
The many stories of wonderful encounters at farms, creating more awareness for Regional and sustainably produced food and the joy of travellers about this opportunity to travel are the best rewards for our work.
As a young start-up, we are investing incredible amounts of commitment and especially time in Schau aufs Land – with the vision of doing our part in creating more sustainability in this world – paired with lovely stays in the countryside.
Our philosophy
We too want to take on responsibility!
To many, travelling means freedom, adventure and flexibility. To us, it means freedom, adventure, flexibility and responsibility.
Because travelling always has an impact on nature and us humans. We want to take responsibility for this impact and create added value – for us and the region we travel to.
Our actions are guided by the following five pillars:
Environment
Create awareness for the negative impacts our actions can have on nature and keep these to a minimum.
Respect
Travellers are guests and responsible for respecting the rules and customs of the place of destination.
Fairness
Added value for all people involved – Give and Take should be balanced.
Openness
Be open for encounters with people and nature.
Authenticity
Get to know the country and people with their real character and no need to put on a facade yourself either.